Alex Cooper, the dynamic host of the wildly popular “Call Her Daddy” podcast, has signed a significant multiyear agreement with SiriusXM. This deal, expected to roll out in 2025, will bring exclusive content from Cooper’s company to the platform. While the exact value of the deal is disputed, sources estimate it to be between $100 million and $125 million over three years. Despite the buzz, neither Cooper nor SiriusXM has officially confirmed these figures.
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SiriusXM Takes the Reins
Under this new agreement, SiriusXM will replace Spotify as the primary distribution and advertising partner for Cooper. The satellite radio giant will hold exclusive rights to advertise, distribute, and manage events related to “Call Her Daddy” and other shows under Cooper’s Unwell Audio Network. However, fans of the show on Spotify need not worry; “Call Her Daddy” will continue to be available on the platform, ensuring a seamless transition for listeners.
A Loyal Fanbase and New Opportunities
“Call Her Daddy” has garnered a massive following due to Cooper’s candid and unapologetic discussions on dating, sex, mental health, and self-care. Reflecting on her new partnership, Cooper expressed her excitement about working with SiriusXM and her commitment to delivering even more content for her dedicated fanbase, affectionately known as the “Daddy Gang.” She emphasized that this collaboration would bring fresh experiences and expand the show’s reach, promising an exciting new chapter for the podcast.
SiriusXM’s Expanding Podcast Empire
This deal with Cooper is part of SiriusXM’s broader strategy to dominate the podcasting world. In recent years, the company has made several high-profile acquisitions and agreements, including a $100 million-plus deal with the “SmartLess” podcast, featuring Will Arnett, Jason Bateman, and Sean Hayes. Additionally, SiriusXM acquired Conan O’Brien’s Team Coco podcast company for $150 million and Stitcher, a podcast network and studio, in a deal worth up to $325 million. These moves highlight SiriusXM’s commitment to becoming a major player in the podcasting space.
Alex Cooper: A Podcasting Powerhouse
Since its inception at Barstool Sports, “Call Her Daddy” has become a cultural phenomenon, with Cooper quickly rising to fame as one of the most influential voices in podcasting. Her fearless approach to tackling taboo topics has resonated with millions, making her the most listened-to female podcaster globally, according to Spotify. With recent guests including Jane Fonda, Post Malone, and Miley Cyrus, Cooper continues to attract high-profile names, solidifying her status as a podcasting powerhouse.
Looking Ahead: Unwell Audio Network
In addition to her work on “Call Her Daddy,” Cooper has been busy building her media company, Trending, and its subsidiary, Unwell Audio Network. Co-founded with her husband, Matt Kaplan of Ace Entertainment, the network aims to amplify Gen Z voices and stories. The initial talent lineup for Unwell Network includes rising stars like Alix Earle, Madeline Argy, and Harry Jowsey. This venture is poised to further expand Cooper’s influence in the media landscape, aligning with her vision to elevate diverse voices and create impactful content.
